Acceptable Use Policy

Deliverability is a team sport. Email providers are only as strong as the senders who use them—so to keep inbox placement healthy for everyone on Dreamlit, we enforce rules that prevent abusive sending and help us comply with the law.

Some types of sending simply aren’t allowed. This policy explains what’s not acceptable so we can protect your deliverability (and everyone else’s).

Last updated: February 25, 2026

Enforcement

If you violate this policy, we may pause sending, suspend, or terminate your account. Depending on severity (and your responsiveness), we’ll usually try to work with you before disruption—but we may act immediately when needed to protect deliverability and prevent abuse.

Refunds aren’t issued for policy violations. And once emails are sent, we can’t “unsend” them—so we don’t offer refunds for partial quota usage after sending.

Sending Health Targets

In addition to content and list hygiene, your sending should stay within these thresholds:

• Complaint rate (spam complaints) must be below 0.08%.
• Bounce rate must be below 4%.

If your complaint or bounce rates exceed these thresholds, your sending may be paused or your account may be suspended without notice.

Prohibited Purposes

You may not use Dreamlit to send email for any of the following:

• Cold outbound / first-contact outreach: currently not supported with Dreamlit's current AWS SES integration; messages to people who haven't opted in and have no existing relationship are not allowed.
• Spam: bulk, non-personalized, unsolicited messages without prior consent.
• Phishing: impersonation or deceptive emails meant to steal information or trick recipients.
• Illegal activity: promoting or enabling unlawful behavior.
• Low-quality sending: campaigns that generate excessive bounces or complaints.
• Malicious content: malware, viruses, or anything designed to harm or compromise systems.
• Harassment: threatening, intimidating, or abusive communication.
• Interference: attempts to overburden, disrupt, or impair Dreamlit or any other service.

Prohibited Content

Some content categories are not allowed on our platform, including:

• Illegal goods or services
• Content that violates CAN-SPAM, GDPR, or other applicable laws/regulations
• Pornography or sexually explicit content
• Escort services
• Pharmaceutical products
• Gambling services or products
• Multi-level marketing (MLM) or pyramid schemes
• “Get rich quick” opportunities
• Credit repair / “get out of debt” offers
• Short-term / payday loan services
• List brokers or list-rental services
• Selling “likes” or followers for social platforms
• Any other content that, in our judgment, harms our reputation or deliverability

Mailing List Requirements

Email should be sent to recipients who have opted in to hear from you or who have an existing business relationship with you.

If you email people who haven’t explicitly opted in, cold outbound/first-contact campaigns are currently not supported through our AWS SES-backed service. If you have a prior relationship, you’re still responsible for following all applicable laws and you must:

• Include a valid company name and mailing address
• Clearly explain why you’re contacting the recipient
• Provide a frictionless opt-out (unsubscribe) and honor it within 7 days
• Be confident your message provides real value
• Prefer business/organizational addresses over personal addresses

Account Abuse

Don’t create or use multiple accounts to evade quotas, limits, enforcement actions, or safety controls.

Questions?

If you’re unsure whether a sending pattern is acceptable (or you’re seeing elevated bounces/complaints), email support@dreamlit.ai and we’ll help you get back to healthy sending.